
Marlo Thomas, national outreach director for St. Jude Children's
Research Hospital and daughter of hospital founder Danny Thomas,
shared stories of survival and hope from St. Jude families
on NBC's
Today show all Thanksgiving week.
Each morning, Marlo offered viewers inspirational stories
of families whose children were treated at St. Jude, the
premier pediatric research and treatment center for children
with cancer and other catastrophic diseases.
Monday
Today show's Meredith Vieira visits St. Jude
Six-year-old Megan White shares her story
Tuesday
Patient John Alston talks about his battle with cancer
John performs in the Today show studio
Wednesday
Claire Devins' family finds hope at St. Jude
Claire and her family share their story with Today show's Ann Curry
Marlo's appearance on the Today show marked the
official launch of the 2007 St. Jude Thanks and Giving® campaign.
Created by Marlo, along with her sister and brother, Terre
and Tony Thomas, the Thanks and Giving campaign
asks consumers to "Give thanks for the healthy kids
in your life, and to give to those who are not." Joining
Marlo for this year's campaign are long-time celebrity friends
of St. Jude Jennifer Aniston, Antonio Banderas, Bernie Mac,
Ray Romano, Robin Williams and Reggie Bush.
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Many generous organizations, including CVS/pharmacy, Domino's Pizza, Target, Williams-Sonoma Inc., Chili's Grill & Bar, Dollar General, Ann Taylor Brands, Kay Jewelers, Saks Fifth Avenue, the NFL, Gymboree, AutoZone, Nine West Stores and Kmart, have joined this year's Thanks and Giving campaign. Retailers will offer a variety of ways for customers to give, such as adding a donation at checkout or purchasing specialty items to benefit St. Jude.
Specialty merchandise include Target's plush elephant Gift Card holder and Choxie chocolates, which feature designs by St. Jude kids, Kay Jewelers' limited-edition plush items and Chili's Grill & Bar Gift Cards.
See a full list of partners
"Domino's Pizza is proud to be on board once again to support the 2007 Thanks and Giving campaign," said David A. Brandon, chairman and CEO, Domino's Pizza. "Our support of this campaign helps fund the life-saving research St. Jude does everyday to help save the lives of children in communities everywhere and Domino's Pizza is honored to rally behind such an important cause."
But what's most exciting about the campaign are the conversations taking place in checkout lines across the nation as employees and their customers talk about St. Jude and its work.
"Year after year, we see the remarkable life-saving work performed at St. Jude, and we are very proud of our partnership," said Terry Burman, executive chairman, Sterling Jewelers Inc., parent company of Kay Jewelers, Jared the Galleria of Jewelry and other regional brands. "Our participation in the Thanks and Giving campaign gives us an additional opportunity to help generate incremental awareness and funds to help the kids at St. Jude. In our opinion, there is no other organization in the world like St. Jude."
"Dollar General's mission is 'Serving Others,' and participating in Thanks and Giving to help the children at St. Jude is one of the ways we want to serve," said David Beré, president, COO and interim CEO of Dollar General.
Thanks and Giving raises awareness for the hospital while it raises funds for St. Jude. Increased awareness means that more families hear about St. Jude and know where to turn when their children have cancer.
Visit www.stjude.org for a complete list of Thanks and Giving fundraising partners. You may also donate to St. Jude online at www.stjude.org or by phone at 1-800-4STJUDE.